Deadpool comic books may not be the hottest sellers in the industry, but the movie is the hottest ticket in town. Deadline has the official numbers - the movie pulled in $12+ million on Thursday previews and a staggering $40+ million on Friday. with the Monday holiday thrown in, Deadpool should draw $115 million.
All of this is ironic considering the movie was supposed to be just a R-rated niche action-hero feature. With a low (by superhero movie standards) budget, the film was designed as a franchise capable of turning a decent, acceptable profit during the winter months. In other words, Deadpool would make a few extra dollars for Fox and Marvel by selling tickets to the most hardcore of superhero fans.
Deadline also reports audiences noted they bought a ticket for two reasons: to see Ryan Reynolds and because Deadpool is a superhero movie. 59% made up the latter, and that means comic book/superhero movies are going to remain hot for a long, long time.
On a side note, the success of Deadpool really shows how wrongheaded Fox was when the studio approved the absurd Fantastic Four movie screenplay. Never mess with a formula that works.
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