Yeah, the marketing department handling the Ryan Reynolds Deadpool movie have gone as nuts as the "Merc With A Mouth".
All of Viacom is going Deadpool-crazy, too. On Monday February 8th, three solid hours of Deadpool commercials are going to run on Viacom channels such as MTV, VH1, and Spike.
Insanity, they name is Deadpool marketing. Ingenious is another "I word" worthy of being used. Gizmodo has the whole advertising-sordid story.
Deadpool is not going to pull in $200 million. Deadpool the movie is going to be a lot like Deadpool the comic book. The film is sure to have a small, dedicated group of fans. These fans are sure to show up during the debut weekend. Look for them to pay some bucks for DVD/Blu-ray special edition releases. The soundtrack to the movie is probably going to do better than anticipated. Mainstream movie-going audiences might not be so inclined to see a rude, R-rated superhero romp. The crazy advertising blitz may end up generating enough buzz that a few of those mainstream audience members buy tickets.
The over-the-top nature of the ads further the notion Deadpool is crazy with a capital C. C is also the letter "comedy" starts with. Maybe some folks looking for a comedy can end up being lulled into theaters thanks to the wackiness of the Deadpool movie advertising campaign.
20th Century Fox's old-time huckster approach to advertising just might make this film a cult hit.
Deadpool opens on February 12, 2016.
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