Batman v. Superman: Box Office Opening Analysis

Rottentomatoes is reflecting a "29% Rotten" rating for the film that was supposed to launch the DC Extended Universe. The film does launch the universe, but on a sour (and dour) note. The opening weekend box office is going to be good news, but the news is sure to be short-lived. The-Numbers.com has a smart analysis of the film.

Batman v. Superman is on the road to breaking tons of records at the box office for March and Easter weekend. $80+ million on Friday is absolutely a fantastic start. The film, however, won't have legs to earn the $1 billion or so Avengers: Age of Ultron, Furious 7, or Jurassic World earned. Batman v. Superman is going to cool heavily and become a "wait for the DVD" release. Not good for a movie that needs to pull in $800 million to break even. The box office disappointment becomes even more embarrassing when Deadpool earned $750 million worldwide on a much, much smaller budget and far less hype.

Poor Reviews for Batman v. Superman?

Not to cast cold water and kryptonite on a movie's debut, but Rotten Tomatoes has the worst possible news D.C Entertainment and Warner Bros. could ever want to hear. Critics are SAVAGING Batman v. Superman: Dawn of Justice. Right now, only 33% of the reviews are positive - and that includes more than a few lukewarm ones. Horrible reviews for a film designed to launch a massive series of interconnected sequels and spinoffs hardly bodes well for anyone involved with the project.

Batman v. Superman: Dawn Of Justice Final Official Trailer Arrives

Batman v. Superman: Dawn of Justice is only around 40 days away from hitting thousands of screens, and the final official trailer for the film has been released. (Many thanks to the good people at Batman On Film for helping to draw attention to the trailer)

We don't get much insight into the villains. Lex Luthor is prominent, but there is no Doomsday. The trailer doesn't confirm rumors about the KGBEast and Bizarro. No matter. We'll all find out who the bad guys are when the film opens.

The trailer does focus on the main theme of the movie - Batman and Superman's tension, distrust, and opposition. D.C. Entertainment is noted for taking a risk with the all-villain ensemble Suicide Squad. Batman v. Superman reflects a similar risk - basing a film on the hero vs. hero dynamic popular in comic books. Maybe the plot isn't really all that much of a risk. It's something new. New sells. D.C. also gets to beat Marvel to the proverbial (and literal) punch as Captain America: Civil War won't feature the hero vs. hero theme until after Batman v. Superman hits the silver screen.